I’ve been saying for years that the 30% cut is completely out of line with the value that Apple provides to developers.
– Manton Reece, App Store rent-seeking
Apple has already decided they can just do all of the app-focused editorial in-house. How long before they start scooping up app developers and signficantly increase the number of first-party apps?
I’m not at all confident the average iPhone buyer (i.e. Apple’s most valuable customer) could care less about third-party apps and so find it difficult to see them receiving real pushback for that kind of move.