Apparent Apple Failure

In reply to:

so unless apple delivers something as successful as a product that repeats the success of a prior product that pretty much all in the industry agrees is unparalleled in terms of success than any other product ever produced … they are stalled?

(Did that make sense?)

John Philpin

I’m not talking about the best they’ve ever done… I’m talking about the bottom standard:

  • The relative lack of movement with regard to hardware updates.
  • Further dumbing down their own software for no discernible reason…
  • whilst making clumsy changes that affect third-party developers badly.
  • Ramping up prices overall.
    • Not just premium but an actual fuck you to all but the wealthy few who care.
  • The utter failure in managing optics for their messes – the “PRIVACY TECH COMPANY THAT CARES” cannot be forgiven for failures in optics.
  • … and the stupid book, the ridiculous fuck ups with leaks, the iPhone battery bullshit.

I mean, come on. Of course they have always fucked up, that’s to be expected since people run these companies but Jobs set a platform and Tim Cook has missed a great chance to create a cavernous difference in quality and stability between them and the competition, a true and undeniable justification for the premium label.

Now of course, I am an outsider (I have an iPad and AirPods – both of which are brilliant) who has listened to a bunch of Apple tech podcasts and read Apple punditry for the past few years. If over the next year, as I get more Apple hardware and immerse myself further into their ecosystem, things aren’t as bad as they seem (see: the list above) then great, turns out perception does not match reality. At that point, despite the failings of the people in my position I will still lay some of the blame at Apple’s feet; too many times when they engage in any sort of PR action it is either neutral to the point of irrelevant or so clumsy you’d think they were a bunch of young idiots running their first company, and that is unacceptable.

Simon Woods @simonwoods


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